SEO Analytics – Regular Expressions, Filters and long tail SEO – VKI Studios Blog

admin » 23 December 2010 » In Google Analytics » Comments Off

Regex and Google Analytics

First off we have the standards:

* ^s*[^s]+s*$ – one keyword

* ^s*[^s]+(s+[^s]+){1}s*$ – two keywords

* ^s*[^s]+(s+[^s]+){2}s*$ – three keywords

* ^s*[^s]+(s+[^s]+){3}s*$ – four keywords

* etc.

You can also use ranges (remember my post on Regex?) to sort your keywords into groups. Unfortunately, while the range command {x,y} works just fine in filters, it won’t work in advanced segments.

* ^s*[^s]+(s+[^s]+){1,4}s*$ – two to five keywords

* ^s*[^s]+(s+[^s]+){5,}s* – six or more keywords

via SEO Analytics – Regular Expressions, Filters and long tail SEO – VKI Studios Blog.

SEO Audit Tool Comparison

admin » 09 November 2010 » In SEO Tools » Comments Off

SEO Audit Tool Comparison

by Rhea Drysdale on 11/05/2010 · 31 comments | SEO

At Outspoken Media, we love SEO audits. Link development and online reputation management may be our bread and butter, but three of us not-so-secretly pine for the SEO audit. If I have the time, I will fight with Dawn over who takes the lead on a complicated SEO audit even though I know it means having to sit with Rae

via SEO Audit Tool Comparison.

How to Turn Google Analytics Into Your Own Rank Tracker Using Custom Variables

admin » 05 October 2010 » In Uncategorized » Comments Off

The How

Getting this properly set up was remarkably easy for me, and I have so very little programming knowledge, so I would imagine most wouldn’t have much issue. I used PHP, as I was working with a WordPress site, but I’m sure you crazy hackers can do the same in most any language.

Update: See Joost and André Scholten’s comments below for a JavaScript method of passing the cd= value

Step One – Extract cd= Value from Referrer String

I used this snippet to do this.

<?php preg_match("/cd\=(\d+)/",$_SERVER['HTTP_REFERER'], $matches);
$str = $matches[0];
preg_match("/(\d+)/",$str,$matches);
$rank = $matches[0] ?>

Read more

The Value of Google Result Positioning – Chitika Research

admin » 28 September 2010 » In SEO Kennisbank » Comments Off

The Value of Google Result Positioning

May 25th, 2010

Graph

How much is the top spot on Google actually worth? According to data from the Chitika network, it’s worth a ton – double the traffic of the #2 spot, to be precise.

In order to find out the value of SEO, we looked at a sample of traffic coming into our advertising network from Google and broke it down by Google results placement. The top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 5 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together.

Google Result Impressions Percentage
1 2,834,806 34.35%
2 1,399,502 16.96%
3 942,706 11.42%
4 638,106 7.73%
5 510,721 6.19%
6 416,887 5.05%
7 331,500 4.02%
8 286,118 3.47%
9 235,197 2.85%
10 223,320 2.71%
11 91,978 1.11%
12 69,778 0.85%
13 57,952 0.70%
14 46,822 0.57%
15 39,635 0.48%
16 32,168 0.39%
17 26,933 0.33%
18 23,131 0.28%
19 22,027 0.27%
20 23,953 0.29%

via The Value of Google Result Positioning – Chitika Research.

Multiple Domains vs Subdomains vs Folders in SEO | Web SEO Analytics

admin » 28 September 2010 » In SEO Kennisbank » Comments Off

The table below shows the various factors that we examined along with the 3 methods:

Different Domains Subdomains Folders
GEO Targeting High Medium Low
Authority, Trust, Domain Strength No authority is inherited A part of authority is inherited The authority is inherited
SERPs Increased number of results Increased number of results in some cases Limited number of results
per domain
Sitelinks support No Yes Yes
Website Control Very Difficult Difficult Easy
Design & Web Structure Freedom Very high Medium-High Very low
Link Building &

Link Structure

New Link Building Campaigns

Cross linking domains

New Link Building Campaigns

Cross linking Subdomains

Single Link Building Campaign

Internal Link Structure

21 Link Builders Share Advanced Link Building Queries

admin » 28 September 2010 » In Link Building, SEO Kennisbank » Comments Off

Framing the process

In my questions, I asked link builders to respond within this framework:

1. Linkable Asset. Definition: what’s “linkable” varies from vertical to vertical. Cash is almost always a linkable asset, as are available jobs, events, expertise for interviews and many other forms of great content.

2. Link Target. Definition: what types of sites, pages, and people seek this linkable asset?

3. Link Prospecting Query. Definition: what queries uncover great targets for your linkable assets?

via 21 Link Builders Share Advanced Link Building Queries.

SEOmoz | Long List of Link Searches

admin » 28 September 2010 » In Link Building, SEO Kennisbank » Comments Off

A Few Basic Rules:

1. You should perform all of these searches at each of the major engines (Google, Yahoo!, MSN & Ask – yes, even Ask, as they often link to some very valuable and achievable link sources). I’m illustrating using Google for simplicity and brevity.

2. At Google and others, it often helps to show 100 results per page and have the maximum “grouping” of results from the same site. That way, you can find all of the most relevant pages on a particular domain with ease.

3. This process is only half the battle – the other half is identifying the sites inside the SERPs that would make good targets; I’ll try to cover that next week.

via SEOmoz | Long List of Link Searches.

18+ SEO Excel Functions | Blind Five Year Old

admin » 13 July 2010 » In SEO Kennisbank » Comments Off

SEO Excel Functions

LEN

Character Length in Excel

The LEN function returns the number of characters in a cell. It’s particularly handy in creating the right title and meta descriptions. Remember to keep your titles to ~60 characters and meta descriptions to ~150 characters.

TRIM

Phantom spaces at the beginning or end of a cell can be maddening. So before you go Office Space on your keyboard use the TRIM function which gets rid of any spaces before or after text. It’ll also get rid of any extra spaces between words. Think of TRIM as a vacuum cleaner for spaces.

SUBSTITUTE

This is just what it sounds like. Using the SUBSTITUTE function you can find specific text and substitute it for different text. It doesn’t sound all that interesting but it turns out to be vital in creating useful formulas.

Word Count Formula

There’s no out of the box word count function. But with a little creativity you can create a useful word count formula using the three functions above.

=LEN(TRIM(A1))-LEN(SUBSTITUTE(A1,” “,”"))+1

via 18+ SEO Excel Functions | Blind Five Year Old.

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