10 Ways to Diagnose a Google Penalty
# Dig your internal traffic analytics for traffic drops or bad trends;
# Perform [site:yoursite.com] search in Google to see if Google reports same number of indexed URLs;
# Check if Google Webmaster Tools report any problems;
# Take a look if Google toolbar PR has changed (graybar PR might be a signal of penalty);
# Check your site ranking for a “domain-name” search (without the TLD).
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