SEO Update

When trying to understand the value of a link a variety of factors can be considered, including:

• PageRank / link equity
• anchor text (if you can influence it to align with your keywords that increases the value significantly)
• link location (inline links are more likely to be trusted than links in the footer of a page near a bunch of other obvious paid links)
• direct traffic the link sends
• site quality & brand exposure
• endorsement value (if any is given)

Lees de volledige post: How Much is a Link Worth (to YOUR Business)?

Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.

Basis cursus SEO (PDF)

Official Google Webmaster Central Blog: Google’s SEO Starter Guide

Interessante SEO links gevonden op 18-11-2008

• Google Analytics for WordPress – Yoast – Tweaking Websites –

Every six months, our team at MailerMailer gears up to create our very popular bi-annual email marketing metrics report. This is our eighth one.
It takes a good deal of time and effort to create these reports, but we do it for three reasons:

• Email marketing is extremely measureable and we happen to have loads of data at our fingertips.
• It helps our industry. We enjoy sharing benchmarks that anyone can use to gauge and improve their own email marketing results.
• Most importantly, it gives our customers very useful information to see how their campaigns perform relative to others. This is good stuff!

email-marketing-metrics-2008h1.pdf (application/pdf-object)

Universal Search vereist een andere benadering van zoekmachine optimalisatie. Waar voorheen tekstuele content regeerde bij het bepalen van goede zoekmachineresultaten kunnen het nu ook video’s van YouTube, afbeeldingen op de website of fysieke vermeldingen binnen Google Maps zijn. Volledig rapport (pdf)

Universal Search – Tribal Internet Marketing

Currently the following referrers are installed by default, but you can easily create your own if your favorite referrer is not on the list!

• del.icio.us
• delicious.com
• digg.com
• google.com
• yahoo.com
• stumbleupon.com
• technorati.com
• twitter.com

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