Zoekmachine marketing updates
Below, we present 99 Essential Twitter Tools and Applications, split into the following categories: Tools and Productivity Apps, Statistics and Analytics, Find New Twitter Friends Apps, Search Twitter Apps, Web-Based Mobile Apps, WordPress Twitter Plug-Ins, Adobe Air Twitter Apps and Firefox Twitter Extensions.
These days, Google will index more than 100K of a page, but there’s still a good reason to recommend keeping to under a hundred links or so: the user experience. If you’re showing well over 100 links per page, you could be overwhelming your users and giving them a bad experience. A page might look good to you until you put on your “user hat” and see what it looks like to a new visitor.
Here are some tips I have for ways that you might be able to use Twitter to find and engage with customers:
* Send instant coupons. Empty restaurant? Tweet out a small discount offer for the next hour and fill the place up!
* How about Tweet coupons based upon the customer showing you that they’ve retweeted the offer out to their list of followers? (”Retweeting” = “forwarding” to other Tweeters). This encourages a viral behavior.
* Entertainment venues—tweet out the week’s events! Antone’s Nightclub, Home of the Blues, in Austin appears to be doing this:
Antone’s Nightclub on Twitter
* Tweet collaboratively. Partner up with other local businesses and tweet each other. Also consider package deals.
* If you have a local blog, tweet each time you post to promote your blog. Be sure to use a shortened URL in the tweet! (I like Zi.ma and Bit.ly for URL shortening services).
* Tweet out pics of special stuff going on with your store— things like new product teasers, celebs who visit your store, other interesting aspects of stuff your company does like charitable fundraisers.
* Once you’ve built up sufficient numbers of followers, use Twitter to perform quick polls about what products, features, services your customers would prefer. Cheap, fast input from your client base!
Having this data at your fingertips
In the olden days, Webmasters would scour their web log files looking for visiting IP addresses and doing reverse lookups on WHOIS.org. These days, there are several available tools that already include this functionality as part of a broader Internet marketing and sales solution.
One of the simplest tools but relatively unknown tools is called Leadlander.com. It’s really simple to install and pretty easy to realize immediate value from.
I also use a solution called Pardot.com, which offers much of the same functionality in more of a full-blown marketing automation solution.
There are several other products out there, so do some research on your own. If you know of others you like, I invite you to contribute comments and we can build a knowledge base around this topic.
via It’s Not ALL About Conversions – A Wider Perspective On B2B Search Campaigns.
The future seems set on a course which is inevitable, and the Internet has changed all of the ways in which we communicate, work and live our lives; from using chatrooms to making friends, to ordering the latest gadget online. Our generation may be the last one that remembers the good old days when you had a chat with the guy at the shop whilst you were buying a new bike (or even a computer) or perhaps bumped into a friend on your way there and stopped for a chat. Communication, even with our peers, is going to be over the Internet in some form or other. The increase in the number of people working in a virtual office from home, connected to their employer over the Internet, is increasing, and the trend seems certain to increase exponentially.
via Psychologist Links Social Networking Sites to Poor Health | zMogo Tech Stuff.
2009-03-08 – The Twitter Tweet Title appears differently depending on where you are viewing it. I’ll be discussing one specific area that is of high value to all of us from a marketing perspective and that is the that is displayed in your Updates, your Tweets. Read more on Optimizing Twitter Titles…
via Optimizing Twitter Titles – Twitter / Name: Tweet Snippet ….
Twitter Search was a red hot topic last week, and will probably continue to heat up as Twitter usage grows beyond tech peeps and early adopters and penetrates the masses via Presidential
1. This plugin allows you to mass-upload keywords. So you just need to prepare a CSV file in Excel and then copy-paste it into the mass-upload box in your admin panel and then click upload! This is great for larger sites targeting multiple keywords that want to speed things up.
2. It’s up to you whether you make cAsE ReLeVaNT to your links. Check the “Exact Match” checkbox for it to only match when the case is the same as you typed the word into the admin panel. Leave it unchecked to have all cases link to your selected page.