Page Titles
Benefits of a title tag formula:
- Keeps SERP listings consistent across a site
- Simplifies things for vast content networks and multiple contributors
- Reinforces branding
Home page?
- attract the lion’s share of authority links; and
- have the strongest PageRank.
‘Action Words’
- Informational Action Words – learn, discover, find, read, see
- Transactional Action Words – try, get, buy, download