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28 September 2010 »
In SEO Kennisbank »
The Value of Google Result Positioning
May 25th, 2010
How much is the top spot on Google actually worth? According to data from the Chitika network, it’s worth a ton – double the traffic of the #2 spot, to be precise.
In order to find out the value of SEO, we looked at a sample of traffic coming into our advertising network from Google and broke it down by Google results placement. The top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 5 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together.
| Google Result |
Impressions |
Percentage |
| 1 |
2,834,806 |
34.35% |
| 2 |
1,399,502 |
16.96% |
| 3 |
942,706 |
11.42% |
| 4 |
638,106 |
7.73% |
| 5 |
510,721 |
6.19% |
| 6 |
416,887 |
5.05% |
| 7 |
331,500 |
4.02% |
| 8 |
286,118 |
3.47% |
| 9 |
235,197 |
2.85% |
| 10 |
223,320 |
2.71% |
| 11 |
91,978 |
1.11% |
| 12 |
69,778 |
0.85% |
| 13 |
57,952 |
0.70% |
| 14 |
46,822 |
0.57% |
| 15 |
39,635 |
0.48% |
| 16 |
32,168 |
0.39% |
| 17 |
26,933 |
0.33% |
| 18 |
23,131 |
0.28% |
| 19 |
22,027 |
0.27% |
| 20 |
23,953 |
0.29% |
via The Value of Google Result Positioning – Chitika Research.
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admin »
28 September 2010 »
In SEO Kennisbank »
The table below shows the various factors that we examined along with the 3 methods:
|
Different Domains |
Subdomains |
Folders |
| GEO Targeting |
High |
Medium |
Low |
| Authority, Trust, Domain Strength |
No authority is inherited |
A part of authority is inherited |
The authority is inherited |
| SERPs |
Increased number of results |
Increased number of results in some cases |
Limited number of results
per domain |
| Sitelinks support |
No |
Yes |
Yes |
| Website Control |
Very Difficult |
Difficult |
Easy |
| Design & Web Structure Freedom |
Very high |
Medium-High |
Very low |
| Link Building &
Link Structure |
New Link Building Campaigns
Cross linking domains |
New Link Building Campaigns
Cross linking Subdomains |
Single Link Building Campaign
Internal Link Structure |
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admin »
28 September 2010 »
In Link Building, SEO Kennisbank »
Framing the process
In my questions, I asked link builders to respond within this framework:
1. Linkable Asset. Definition: what’s “linkable” varies from vertical to vertical. Cash is almost always a linkable asset, as are available jobs, events, expertise for interviews and many other forms of great content.
2. Link Target. Definition: what types of sites, pages, and people seek this linkable asset?
3. Link Prospecting Query. Definition: what queries uncover great targets for your linkable assets?
via 21 Link Builders Share Advanced Link Building Queries.
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admin »
28 September 2010 »
In Link Building, SEO Kennisbank »
A Few Basic Rules:
1. You should perform all of these searches at each of the major engines (Google, Yahoo!, MSN & Ask – yes, even Ask, as they often link to some very valuable and achievable link sources). I’m illustrating using Google for simplicity and brevity.
2. At Google and others, it often helps to show 100 results per page and have the maximum “grouping” of results from the same site. That way, you can find all of the most relevant pages on a particular domain with ease.
3. This process is only half the battle – the other half is identifying the sites inside the SERPs that would make good targets; I’ll try to cover that next week.
via SEOmoz | Long List of Link Searches.
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