21 Link Builders Share Advanced Link Building Queries
Framing the process
In my questions, I asked link builders to respond within this framework:
1. Linkable Asset. Definition: what’s “linkable” varies from vertical to vertical. Cash is almost always a linkable asset, as are available jobs, events, expertise for interviews and many other forms of great content.
2. Link Target. Definition: what types of sites, pages, and people seek this linkable asset?
3. Link Prospecting Query. Definition: what queries uncover great targets for your linkable assets?