All Links are Not Created Equal: 10 Illustrations on Search Engines’ Valuation of Links
#1 – Links Higher Up in HTML Code Cast More Powerful Votes
Whenever we (or many other SEOs we’ve talked to) conduct tests of page or link features in (hopefully) controlled environments on the web, we/they find that links higher up in the HTML code of a page seem to pass more ranking ability/value than those lower down. This certainly fits with the recently granted Google patent application – Ranking Documents Based on User Behavior and/or Feature Data, which suggested a number of items that may considered in the way that link metrics are passed.
Those who’ve leveraged testing environments also often struggle against the power of the “higher link wins” phenomenon, and it can take a surprising amount of on-page optimization to overcome the power the higher link carries.
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