SEO Update

1. Basic technical optimization

1.1. General Configuration

Magento is one of the most search engine friendly e-commerce platforms straight out of the box, but there are several known issues that can be taken care of. The first step is to get the most recent release, 1.2.1. Then, to get started, enable Server URL rewrites. You will find this setting under System => Configuration => Web => Search Engines Optimization. Another good thing to configure now you are on this screen is “Add store Code to Urls” under “Url Options”. In most cases it is better to set this functionality to “No”.

via Magento SEO – Yoast – Tweaking Websites.

1. Is it easy to spell? I mean EASY! The masses can’t spell.
2. Is it easy to remember?
3. Will it look good on a billboard or in a commercial?
4. Will it pass the radio test?
5. Is it commercial or social?
6. Does it mean something just standing alone?
7. Can the domain go up in value by 100x? by 1000x 10,000x?
8. Is this a retail price or a wholesale price?
9. Are the other extensions taken?
10. Does it get ANY traffic or make ANY income consistently?
11. Is it a plural when it should be a singular? Or is it a singular when it should be plural?
12. Will there be mistypes? If you buy a .net and build it without owning the .com how much traffic will you lose?
13. If I decide I don’t want the domain anymore is it good enough to be liquid?
14. Are there other related domains that would help or hinder?
15. Is this the best domain I can find for the money?
16. Can I use the money in a better way?
17. Does it add value to your overall portfolio?
18. Could you open a business around that domain name?
19. Is the traffic type in or is it coming from any other way?
20. Could you envision a large company using that domain in a national ad campaign?

Readmore

These days predictive utilities like Trellian, WordTracker and AdWords are only half the keyword research story. State of the art processes combine these standard search predict tools’ output with “what we already know,” by mashing in site-specific datasets at the keyword level.

via Analytic Mashups For Advanced Keyword Research » aimClear Search Marketing Blog.

Duplicate content – search engines sometimes have difficulty determining if two URLs contain the exact same page (see canonicalization for more information). In this case, we’re creating this problem because we’ve created multiple URLs for the same page. Search engines are likely to find all three URLs for the home page and store/ rank them as separate content within their index. This could cause the search engine robots to crawl the page three times instead of just once (which may not be a big deal if we are only tracking two promotions, but could become a big problem if we used similar tracking parameters for many other campaigns and URLs). Not only are the robots using more bandwidth than is necessary, but since they don’t crawl a site infinitely, they could spend all the allotted time crawling duplicate pages and never get to some of the good unique pages on the site.

URL Referrer Tracking.

# Domain accessed (google.co.uk vs. google.fr)

# Language-restriction (only search French pages)

# Country-restriction (only search pages in France)

# Location of searcher (at the country level, as well as more local levels, such as the city)

# Locational or language intent in the query

# Searcher’s default location (such as set in Google Maps)

# The language the query was composed in

Making Geotargeted Content Findable For the Right Searchers – Nine By Blue.

Post- en telecomwaakhond Opta en het College Bescherming Persoongegevens (CBP) hanteren vier voorwaarden. Zo mag de website de gegevens niet gebruiken voor andere doeleinden en moet voor de vriend of bekende duidelijk zijn via wie de e-mail is gestuurd.

Zo kan de ontvanger diegene aanspreken als hij niet gediend is van dergelijk mails.

Beloning

Ook moet de afzender volledige inzage hebben in het bericht dat wordt verstuurd. Bovendien mag de website geen beloning geven aan de afzender of de ontvanger van de e-mail.

nu.nl/internet | Toezichthouders stellen grenzen aan ‘Tell a friend’.

Marketingfacts

When trying to understand the value of a link a variety of factors can be considered, including:

• PageRank / link equity
• anchor text (if you can influence it to align with your keywords that increases the value significantly)
• link location (inline links are more likely to be trusted than links in the footer of a page near a bunch of other obvious paid links)
• direct traffic the link sends
• site quality & brand exposure
• endorsement value (if any is given)

Lees de volledige post: How Much is a Link Worth (to YOUR Business)?

Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.

Basis cursus SEO (PDF)

Official Google Webmaster Central Blog: Google’s SEO Starter Guide