Zoekmachine marketing updates
2009-03-08 – The Twitter Tweet Title appears differently depending on where you are viewing it. I’ll be discussing one specific area that is of high value to all of us from a marketing perspective and that is the that is displayed in your Updates, your Tweets. Read more on Optimizing Twitter Titles…
via Optimizing Twitter Titles – Twitter / Name: Tweet Snippet ….
Twitter Search was a red hot topic last week, and will probably continue to heat up as Twitter usage grows beyond tech peeps and early adopters and penetrates the masses via Presidential
# Number of views – generally speaking the more views the better, but a minimum threshold exists, the lowest I have ever seen is in the 400 views range.
# Ratings – More ratings and higher ratings play a role. You don’t need to have 4 or 5 stars, but if there are competing videos ratings are part of the ranking and display algorithm.
# Comments – The number of comments plays a small role, you don’t need comments to get a universal listing but for competing videos comments are part of the algorithm.
# External Links – As with all SEO efforts links play a role, trusted links, authoritative links, number of links, topical relevancy, and inbound anchor text all play a part.
# Verbeter de linkability: Voorkom statische content en zorg voor regelmatige updates. Start een blog, biedt whitepapers of artikelen aan of presenteer content van elders in een handig format.
# Maak tagging en bookmarking eenvoudig: Biedt niet alleen buttons aan om content gemakkelijk aan sites als
Lees meer: 16 regels voor Social Media Optimalisatie · Marketingfacts
The POST Methode
P is People. Don’t start a social strategy until you know the capabilities of your audience. If you’re targeting college students, use social networks. If you’re reaching out business travelers, consider ratings and reviews. Forrester has great data to help with this, but you can make some estimates on your own. Just don’t start without thinking about it.
O is objectives. Pick one. Are you starting an application to listen to your customers, or to talk with them? To support them, or to energize your best customers to evangelize others? Or are you trying to collaborate with them? Decide on your objective before you decide on a technology. Then figure out how you will measure it.
S is Strategy. Strategy here means figuring out what will be different after you’re done. Do you want a closer, two-way relationship with your best customers? Do you want to get people talking about your products? Do you want a permanent focus group for testing product ideas and generating new ones? Imagine you succeed. How will things be different afterwards? Imagine the endpoint and you’ll know where to begin.
T is Technology. A community. A wiki. A blog or a hundred blogs. Once you know your people, objectives, and strategy, then you can decide with confidence.