SEO Update

Google’s AJAX Proposal

With Google’s proposal, an AJAX-generated URL that contains a hash mark (#) would also be replaced with a URL that uses #! in place of #. So, the second URL above would become http://www.buffy.com.seasons.php#!best=2. When Googlebot encounters the exclamation point after the hash mark, it would then request the URL from the server using a syntax that would replace the #! with ?_escaped_fragment_=.

Still with me? All this means is that when Googlebot encounters:

http://www.buffy.com/seasons.php#!best=2

it will request the following URL from the server:

http://www.buffy.com/seasons.php?_escaped_fragment_=best=2

Why, you ask? Well because ?_escaped_fragment_= in the URL tells the server to route the URL request to the headless browser to execute the AJAX code and render a static page.

But, you might protest, I don’t want my URLs in the search results to look like that! Not to worry, Google requests the URL using that syntax, but then translates the ?_escaped_fragment_= back into #! when displaying it to searchers.

via Google May Be Crawling AJAX Now – How To Best Take Advantage Of It.