Harness The Power Of Twitter For Local Marketing
Here are some tips I have for ways that you might be able to use Twitter to find and engage with customers:
* Send instant coupons. Empty restaurant? Tweet out a small discount offer for the next hour and fill the place up!
* How about Tweet coupons based upon the customer showing you that they’ve retweeted the offer out to their list of followers? (”Retweeting” = “forwarding” to other Tweeters). This encourages a viral behavior.
* Entertainment venues—tweet out the week’s events! Antone’s Nightclub, Home of the Blues, in Austin appears to be doing this:
Antone’s Nightclub on Twitter
* Tweet collaboratively. Partner up with other local businesses and tweet each other. Also consider package deals.
* If you have a local blog, tweet each time you post to promote your blog. Be sure to use a shortened URL in the tweet! (I like Zi.ma and Bit.ly for URL shortening services).
* Tweet out pics of special stuff going on with your store— things like new product teasers, celebs who visit your store, other interesting aspects of stuff your company does like charitable fundraisers.
* Once you’ve built up sufficient numbers of followers, use Twitter to perform quick polls about what products, features, services your customers would prefer. Cheap, fast input from your client base!
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