It’s Not ALL About Conversions – A Wider Perspective On B2B Search Campaigns
Having this data at your fingertips
In the olden days, Webmasters would scour their web log files looking for visiting IP addresses and doing reverse lookups on WHOIS.org. These days, there are several available tools that already include this functionality as part of a broader Internet marketing and sales solution.
One of the simplest tools but relatively unknown tools is called Leadlander.com. It’s really simple to install and pretty easy to realize immediate value from.
I also use a solution called Pardot.com, which offers much of the same functionality in more of a full-blown marketing automation solution.
There are several other products out there, so do some research on your own. If you know of others you like, I invite you to contribute comments and we can build a knowledge base around this topic.
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