Local Search Ranking factors
Introduction
Much has happened in the world of Local Search since last year’s edition of the Local Search Ranking Factors was published. We’ve seen a major quantitative study of Google Maps, detailed interviews with the heads of both Google Maps and Yahoo Local, the launch of a number of new portals, and just in the last few weeks, Google’s introduction of the Local 10-pack for generic keywords.
It is my hope that this study will help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts.
With that in mind, I felt that it was time to survey the experts once more to gauge the factors most helpful for ranking well in the Google and Yahoo Local algorithms, as well as techniques to be avoided. This year’s edition of the LSRF contains responses from 27 prominent bloggers and practitioners.
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