Magento SEO – Yoast – Tweaking Websites
1. Basic technical optimization
1.1. General Configuration
Magento is one of the most search engine friendly e-commerce platforms straight out of the box, but there are several known issues that can be taken care of. The first step is to get the most recent release, 1.2.1. Then, to get started, enable Server URL rewrites. You will find this setting under System => Configuration => Web => Search Engines Optimization. Another good thing to configure now you are on this screen is “Add store Code to Urls” under “Url Options”. In most cases it is better to set this functionality to “No”.
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