SEO Update

1. Eliminated all the keywords that google had suggested and only used a maximum of three keywords per ad campaign.
2. Used only 1 ad campaign per landing page and made each landing page specific for that keyword.
3. Put the cost per click up high enough to give me around third spot.
4. Geo targeted the campaigns only in the areas he can sell to.
5. Limited the time his ads were on only to the times where there is really interest.
6. Used three version of each keyword “keyword”, [keyword], and keyword and then eliminated which every wasn’t working well.

Search Engine Roundtable ::: The Pulse Of The Search Marketing Community.