SEO Best Practices: SEOmoz’s New Policies Based on Updated Correlation Data
Title Tag Format
Best Practice:
Primary Keyword – Secondary Keywords | Brand
Or
Brand Name | Primary Keyword and Secondary Keywords
Reasoning:
We recently finished our first round of intensive search engine ranking factors correlation testing. The results were relatively clear. If you are trying to rank for a very competitive term, it is best to include the keyword at the beginning of the title tag. If you are competing for a less competitive term and branding can help make a difference in click through rates, it is best to put the brand name first. With regards to special characters, we prefer pipes for aesthetic value but hyphens, n-dashes, m-dashes and subtraction signs are all fine.
Title Tag Coorelation
via SEOmoz | SEO Best Practices: SEOmoz’s New Policies Based on Updated Correlation Data.
07/07/2009 at 8:34 am Permalink
Nice post Danny. All the suggestions you gave were really something very important. These options can be considered to be the passive marketing techniques. They indirectly help you increase your website publicity. Though they are not directly linked to any page of the website, these suggestions help gain traffic over the websites. I am not a web designer or any other kind of internet related junkie. I am a doctor who recently opened a medical website showcasing my clinic over the internet. To step into the internet, I hired a web designing and SEO company named Medical Web Experts