Wat kost een link?
When trying to understand the value of a link a variety of factors can be considered, including:
- PageRank / link equity
- anchor text (if you can influence it to align with your keywords that increases the value significantly)
- link location (inline links are more likely to be trusted than links in the footer of a page near a bunch of other obvious paid links)
- direct traffic the link sends
- site quality & brand exposure
- endorsement value (if any is given)
Lees de volledige post: How Much is a Link Worth (to YOUR Business)?
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